Homeβ€ΊCase Studiesβ€ΊMakeMyHouse.com: How AEO and SEO Drove 380% Growth in Organic Leads
SEO + AEOReal Estate / Home DesignπŸ“ India (national)⏱ 12 months

MakeMyHouse.com: How AEO and SEO Drove 380% Growth in Organic Leads

SEOAEOArchitectureHome DesignFeatured SnippetsIndia
134,000/mo
Organic Traffic
↑ from 28,000
+380%
Organic Leads
↑ YoY
14 new
Featured Snippets
↑ from 0
41
Domain Authority
↑ from 28
The Challenge

Architecture and home design platform wanting to grow beyond Delhi NCR. Organic traffic flat for 18 months. Competitors appearing in Google's answer boxes for home design questions.

The Result

Organic traffic: 28,000 β†’ 134,000/month (+379%). Leads from organic: +380%. 14 top-10 featured snippet positions for high-value home design queries.

What We Did

18 months of flat traffic. MakeMyHouse.com had strong brand recognition but needed AEO optimization. We restructured content for answer extraction, implemented FAQPage schema across 120 home design articles, and created location-specific SEO strategies. Result: owned the answer position for 14 high-value design questions.

🏒Client:MakeMyHouse.com
🏭Industry:Real Estate / Home Design
🎯Service:SEO + AEO
πŸ“Location:India (national)
⏱Duration:12 months

Questions About This Campaign

What is AEO and how is it different from regular SEO? +
SEO focuses on ranking in search results. AEO focuses on being selected as the direct answer. For home design, questions like 'how much does it cost to build a house in India' are perfect AEO targets because they have clear structures and high commercial intent.
How do featured snippets help generate leads? +
Featured snippets build trust before the click. When someone sees your answer at the top, they remember your brand as the authoritative source. We saw a 31% increase in branded queries from cities where we won snippets.

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