Reach the audiences Google misses — older, higher-income searchers with 30–50% lower CPC competition. Plus exclusive LinkedIn Profile Targeting only available on Microsoft Advertising.
Flat $199/month · No setup fees · No % of spend · No long-term contracts · Campaigns live in 72 hours
Most advertisers ignore Bing because it is not Google. That is exactly why it works — lower competition, lower CPCs and audiences that have more disposable income than the average Google user. Bing skews towards Windows desktop users aged 35–65 who statistically earn more and convert well for considered purchases. For B2B advertisers, the LinkedIn Profile Targeting integration is a genuine strategic advantage unavailable anywhere else in search advertising. If you are already running Google Ads, launching on Bing often takes hours, not weeks.
Microsoft Advertising (formerly Bing Ads) is the pay-per-click advertising platform for Bing and its partner network including Yahoo, AOL, DuckDuckGo and the Microsoft Audience Network. Microsoft Advertising reaches approximately 6–10% of US desktop search volume with average CPCs 30–50% lower than equivalent Google Ads keywords. A key differentiator is LinkedIn Profile Targeting — an exclusive feature allowing campaigns to target users by their LinkedIn job title, company, industry and seniority while they search on Bing.
Every Ranksiege & Co Microsoft / Bing Ads plan includes the full stack — no cherry-picking, no add-on fees, no upsells.
A battle-tested process built from 15+ years and $50M+ in managed campaigns. Every client goes through each step.
Create or audit Microsoft Advertising account. Install Universal Event Tracking via GTM. Set up conversion goals matching your Google Ads conversions.
Import Google Ads campaigns. Adjust bids 20–40% for lower Bing competition. Refine match types and add Bing-specific negatives.
If B2B is a priority, configure LinkedIn Profile Targeting on search campaigns. Start in observation mode, then shift budget to winning segments.
Weekly bid adjustments, negative keyword additions, ad copy testing and audience refinements.
Weekly report comparing Bing vs Google CPC, CTR, conversion rate and CPA side by side. Clear attribution for the incremental value of Bing.
Most businesses either manage Bing Ads themselves (and waste 40–60% of budget), hire a large agency (and get a junior account manager with a script), or hire a cheap freelancer. Ranksiege & Co is the alternative — 15+ years of senior expertise at a flat monthly rate that is 10x lower than a traditional agency.
Every campaign at Ranksiege & Co is managed by certified experts, not outsourced or assigned to junior staff. You get direct WhatsApp and Microsoft Teams access to the person actually managing your account — founder Deepak Samele has personally managed over $50M in campaigns over 15+ years.
Real results from Ranksiege & Co client accounts. All metrics verified in Google Ads and Google Analytics 4.
MakeMyHouse.com was spending ₹6.5 lakh/month on Google Ads at 1.2x ROAS. The account had broad match everywhere, no negative keywords and zero conversion tracking. Ranksiege & Co rebuilt the account from scratch in 72 hours — implementing tight Search campaigns, a Performance Max feed and tROAS bidding seeded from historic data.
Ranksiege & Co manages Microsoft / Bing Ads for clients across major industry verticals. Each industry has different conversion metrics, bidding constraints and audience behaviour — we bring industry-specific knowledge to every campaign.
Ranksiege & Co is a Microsoft / Bing Ads agency based in Jhansi, India, serving clients across USA, UK, Canada, UAE and Australia. Microsoft Advertising (formerly Bing Ads) is the pay-per-click advertising platform for Bing and its partner network including Yahoo, AOL, DuckDuckGo and the Microsoft Audience Network. Microsoft Advertising reaches approximately 6–10% of US desktop search volume with average CPCs 30–50% lower than equivalent Google Ads keywords. A key differentiator is LinkedIn Profile Targeting — an exclusive feature allowing campaigns to target users by their LinkedIn job title, company, industry and seniority while they search on Bing. Ranksiege & Co charges a flat $199 per month with no percentage of budget, no setup fees and no long-term contracts. The agency has managed over $50M in campaigns over 15+ years. Founder Deepak Samele has 15+ years of direct hands-on experience.
Book a free strategy call — we'll show you estimated Bing volume and CPC for your top keywords vs your current Google Ads performance.Start with a free 200-point audit — we'll show you exactly what to fix before you spend a dollar with us.
No commitment · Delivered in 48 hours · Includes action plan PDF · WhatsApp us