Ranksiege & Co is an India-based SEO agency with 15+ years of experience managing SEO for US, UK, Canada, UAE and Australia markets. SEO retainers from $199/month β technical audit, on-page, content strategy, white-hat link building (DR40+), AEO/schema and monthly reporting. No contracts, 280% average organic traffic growth in 6 months.
Three reasons, in order of frequency.
A senior US in-house SEO costs $90,000 to $130,000 a year fully loaded. A senior India SEO retainer covers equivalent scope for $2,400 to $5,988 a year. The math forces the conversation.
Most US companies cannot hire one in-house SEO who is great at technical, content, link building, AEO, and analytics simultaneously. India agencies specialize hard. You get a technical specialist, a content lead, a link builder, an AEO strategist and an analyst on the same retainer. Replacing this team in-house would cost $400K-$600K a year.
Outsourced India teams ship more per week than equivalent in-house teams because the labor cost lets them have more people. We typically ship 4-8 articles, 4-8 editorial links, 3-5 technical fixes per month at the $199-$299 retainer level. An in-house equivalent ships 1-2 articles and 1 technical fix because that is one person's bandwidth.
This is the framing most companies miss. Outsource execution, keep judgment. Companies that get this wrong by trying to outsource judgment fail at outsourcing. Companies that get it right scale their SEO output 5-10x without scaling headcount.
Outsource to India
Keep In-House
Before signing with any India SEO agency, run this checklist. Anyone failing more than two points is not worth your time.
60-minute call. NDA signed. Notion brief shared. Owner-level access to GSC, Analytics, Ads, CMS. DPA signed.
Technical SEO, content gaps, on-page issues, backlink profile, AEO readiness. Delivered as PDF with Loom walkthrough.
90-day roadmap proposed. Content calendar with topics, target keywords, primary intent, internal link plan. Approved by client.
Monthly content production (4-8 articles), link building (4-8 editorial placements), technical fixes, AEO content, weekly Slack updates, monthly Loom report.
Rankings start moving for low-difficulty terms, traffic begins shifting, AEO citations may begin appearing.
80-150% organic traffic growth typical. 30-60 keywords ranking top-10 that previously did not. Measurable AI Overview citations.
200-280% organic traffic growth average. Multiple top-3 rankings for primary keywords. 5-15 AI Overview citations. Link profile growing 4-8 editorial links per month.
The five most common failure modes from clients who came to us after bad experiences.
Companies that hire on price often get $50/month "SEO packages" that produce AI-generated articles and toxic backlinks. The work hurts the site rather than helps. Cost: 6-12 months of recovery work.
"Do SEO for us" is not a brief. Agencies (good or bad) cannot deliver against vague scope. Successful outsourcing has a defined monthly deliverable list written into the contract.
The client side has nobody reviewing and approving work. The agency ships, nothing gets reviewed, content quality drifts, brand voice gets diluted. The fix is: every outsourcing engagement needs one named in-house person reviewing weekly.
Senior India agencies need 4-6 hours of upfront briefing on your product, customers, voice and goals. Companies that try to skip this and "see what they come up with" get generic work. Brief deeply, get good output.
Companies that sign 12-month contracts to get a 10% discount end up trapped with bad agencies for 9 more months than necessary. Always negotiate month-to-month even if it costs slightly more.
Free 70-point SEO audit first. No commitment. See what needs fixing before you spend anything.
WhatsApp: +91-7566667007 Β· hello@ranksiege.com