A PPC agency near you manages pay-per-click advertising campaigns, primarily Google Ads and Microsoft Ads. PPC management includes keyword research, bid strategy, ad copy writing, audience targeting, Quality Score improvement, and conversion tracking. Remote PPC agencies charge significantly less than local ones and deliver identical results. Ranksiege charges $199 per month flat with no percentage of ad spend, serving PPC clients in USA, UK, Canada, UAE, and Australia.
Every service is delivered by senior consultants. No junior handoffs after onboarding.
Full review of search term reports, negative keyword gaps, Quality Scores, impression share, and bid strategy performance. Waste identified on day one.
Tightly themed ad groups, match type strategy, negative keyword lists, and campaign segmentation aligned to your conversion funnel.
Target ROAS, Target CPA, Max Clicks, and Enhanced CPC managed daily. Strategy chosen based on conversion volume and account maturity.
Responsive search ads tested across headline and description combinations. Pinning used strategically. Underperformers paused, winners scaled.
RLSA (Remarketing Lists for Search Ads), customer match, similar audiences, and display remarketing funnels built from your first-party data.
Looker Studio dashboard with spend, ROAS, CPA, conversion rate, impression share, and quality score trends. Yours to keep, always.
Ranksiege operates 100% remotely across USA, UK, Canada, UAE, and Australia. Every client interaction, report, and campaign is managed online. Physical proximity has never produced a single ranking or a single ROAS point.
See all pricing plansAll services delivered remotely. Timezone-aligned calls. WhatsApp access within 4 hours.
The most consistent finding in Google Ads account audits is that 20 to 40 percent of budget is spent on search queries that have no realistic chance of converting. This happens because broad match keywords expand to include searches that are conceptually related but commercially irrelevant.
A business selling enterprise project management software running "project management software" on broad match will serve ads for "free project management tools," "student project management app," and "how to manage a project." None of these searchers are buyers of $500 per month enterprise software. All clicks cost the same.
The fix is systematic: review search term reports daily, add negative keywords before irrelevant spend accumulates, and tighten match types where expansion is causing harm. On most accounts Ranksiege inherits, we reduce wasted spend by 25 to 35 percent in the first month without touching the budget at all.
A common agency practice is to build campaigns, set auto-bidding, and check in monthly. The account spends continuously while the agency reviews performance once every four weeks. In that time, a new competitor enters the auction and pushes CPCs up 40 percent. A product goes out of stock but the campaign keeps driving traffic to a 404 page. A seasonal spike burns through the monthly budget in 10 days instead of 30.
Active daily management prevents all three scenarios. Ranksiege checks pacing daily against monthly budgets. If a campaign is on track to overspend by 20 percent, the daily budget is adjusted the same day. If impression share drops suddenly, a competitor check is run immediately.
This difference in management intensity is not visible in a monthly report. It shows in ROAS. Accounts with active daily management consistently outperform accounts reviewed monthly by 30 to 50 percent on equivalent budgets.
The right time to increase your PPC budget is when your target ROAS is consistently being hit and impression share is below 50 percent. If you are achieving 5x ROAS on a $3,000 budget with 35 percent impression share, you are leaving profitable volume on the table. Increasing budget in this scenario is mathematically correct.
The wrong time to increase budget is when ROAS is below target and the instinct is to spend more to get more data. Smart bidding needs conversion volume to work well, but throwing budget at a poorly structured campaign does not fix the structure. It accelerates the waste.
Ranksiege makes explicit budget scaling recommendations in the monthly report with supporting data. If impression share, ROAS, and conversion volume all support a budget increase, the recommendation is made with numbers, not instinct.
PPC (pay-per-click) is online advertising where you pay only when someone clicks your ad. Google Ads is the dominant PPC platform. A PPC agency manages your campaign structure, keywords, bids, ad copy, and targeting to maximise conversions from your ad spend. Without expert management, most accounts waste 30 to 40 percent of their budget on irrelevant clicks.
No. PPC management is entirely remote. The agency logs into your Google Ads account through admin access and manages campaigns online. A PPC agency based in another country can do identical work at a fraction of the cost of a local agency.
Most PPC agencies charge 10 to 20 percent of your monthly ad spend, plus sometimes a setup fee. Ranksiege charges a flat $199 per month with no percentage, no setup fee, and no minimum contract. On a $5,000 monthly ad budget, Ranksiege costs $199 versus $500 to $1,000 with a percentage-based agency.
ROAS benchmarks vary by industry and margin. Ecommerce typically targets 4x to 8x ROAS. Lead generation businesses focus on cost per lead versus customer value. Ranksiege clients average 5.6x ROAS across active accounts. We calculate a target ROAS specific to your margins before any campaign launches.
Initial data appears within 24 to 48 hours of campaign launch. Meaningful performance patterns emerge after 2 to 3 weeks. Smart bidding strategies reach optimal performance after 30 to 50 conversions. Most clients see significant improvement within 60 days of a proper restructure.
Yes. Ranksiege manages Microsoft Ads (Bing) in addition to Google Ads for clients where the audience demographics justify the additional platform. Microsoft Ads often has lower CPCs and less competition for the same keywords, making it a cost-effective addition to Google Ads campaigns.
Quality Score is Google's rating of the relevance of your keywords, ads, and landing pages on a scale of 1 to 10. A higher Quality Score means a lower CPC for the same ad position. Improving Quality Score is one of the highest-ROI optimisations in Google Ads management and is a core focus of Ranksiege PPC work.
Yes. Most Ranksiege clients transfer existing accounts, sometimes running for 5 plus years with accumulated waste, poor structure, and legacy keywords. We audit before touching anything, document every change, and rebuild only what needs rebuilding. Existing conversion data is preserved and used to train smart bidding.
Yes. Local service businesses (plumbers, dentists, lawyers, contractors) are a common client type. We use location targeting, ad scheduling, call extensions, and local services ads (LSAs) where applicable to maximise calls and form fills from local search traffic.
Book a free PPC audit. We review your existing Google Ads account (or set up a new one), identify wasted spend and keyword gaps, and deliver a prioritised action plan in 48 hours. No upfront payment, no contract required to get the audit.
We audit your current setup, identify exactly what is broken and what is wasting budget, and send you a prioritised action plan in 48 hours. No payment required. No commitment.
$199/mo flat · No contracts · 72-hour campaign launch · WhatsApp: +91-9893417065