High-CPC fintech vertical. Spending Rs 40L/month on Google Ads. 1.8x ROAS. Poor account structure with generic keywords competing on price.
4.2x ROAS. Rs 24L/month spend (40% reduction). 65% CPA reduction. 2.8x improvement in conversion rate through audience refinement.
Fintech trading requires precision targeting and account structure. We rebuilt campaigns by user intent (beginners, active traders, advanced), separated brand vs non-brand budgets, implemented stricter audience targeting (income, age, interest), and moved from manual bidding to Smart Bidding. The key insight: high-value users were being lost to price-sensitive clickers. By refining audiences, we increased quality of traffic and ROAS dramatically.