HVAC/Plumbing: 5.2x ROAS with Local Services Ads

Google AdsHome ServicesLSALocal

5.2x

ROAS

↑ from 1.8x

+180%

LSA Jobs

↑ new channel

$240

Avg Job Value

↑ revenue

4 hrs

Response Time

↑ fast service

The Challenge

Only running Google Search Ads, 1.8x ROAS, competing on price.

The Result

5.2x ROAS, +180% jobs from Local Services Ads, $240 average job value.

What We Did

Launched Local Services Ads, restructured Search by service, implemented geo-fencing.

🏢Client:Multi-Service HVAC & Plumbing

🏭Industry:Home Services

🎯Service:Google Ads

📍Location:USA

⏱Duration:2 months

Why Local Services Ads? +

Google Guaranteed work + no upfront cost. Leads are high-intent.

Requirements for LSA? +

Business license, insurance, background check, customer reviews.

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