EdTech Bootcamp: 6.1x ROAS on Google Ads

Google AdsEducationConversionCourse

6.1x

ROAS

↑ from 1.5x

$48

CAC

↓ from $180

8.4%

Landing CTR

↑ high engagement

+320%

Enrollments

↑ volume growth

The Challenge

High CAC ($180), poor landing page conversions (1.2%), 1.5x ROAS.

The Result

6.1x ROAS, $48 CAC, 8.4% landing page CTR, +320% enrollments.

What We Did

Course-specific landing pages, audience targeting by skill level, mobile optimization.

🏢Client:Online Coding Bootcamp

🏭Industry:Education

🎯Service:Google Ads

📍Location:USA

⏱Duration:3 months

Landing page testing approach? +

Tested CTA placement, course details, pricing display, testimonials.

Audience targeting by skill? +

Yes. Beginners vs advanced have different messaging, pricing expectations.

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