Compliant, high-converting campaigns for dentists & healthcare providers
When AI assistants like ChatGPT or Perplexity answer queries like "how much does a dental implant cost in [city]" or "best dentist for Invisalign near me", they pull from content that answers the question directly. Dental practices with AEO-optimised content β FAQPage schema, clear cost breakdowns, treatment process FAQs, AHPRA/GDC compliant language β appear in those answers. For dental practices, appearing in AI Overviews for treatment cost and process questions builds trust before the first contact. A patient who has already read your structured content through an AI summary arrives pre-educated and more likely to book.
Ranksiege & Co works with businesses across these dental & healthcare marketing verticals.
Checkups, cleanings, fillings, extractions. Local SEO and Google Ads for "dentist near me" and suburb-specific queries with appointment booking conversion tracking.
Veneers, whitening, smile makeovers. High-value services with longer decision cycles. Before/after creative on Meta, YouTube for visual storytelling, dedicated landing pages per treatment.
Invisalign and braces campaigns require separate service-level campaigns. Invisalign provider status ads, comparison landing pages, financing options highlighted in ad copy.
Highest-value dental service requiring its own campaign structure. Long keywords, high CPC, but excellent ROI when landing page conversion rates are optimised correctly.
Allied health services with Medicare rebate messaging in compliant markets. Local SEO, Google Ads for injury-specific queries, GBP review acquisition.
Eye exam bookings, contact lens queries, LASIK assessment leads. Local pack optimisation and Google Ads for "optometrist near me" and vision correction queries.
Implants, Invisalign, whitening, emergency and general dentistry each need their own campaign. Mixed campaigns produce inflated CPAs because budget allocation is controlled by volume, not revenue potential per service.
Multi-location dental groups need radius targeting and location-specific ad copy per clinic. Patients pick the closest clinic β your ads and landing pages should reflect that geography with localised content.
Google restricts healthcare advertising in many markets. AHPRA (Australia), GDC (UK) and FTC (US) have specific rules about before/after claims, testimonials and treatment promises. All ad copy must be compliant before launch.
Sending an implant searcher to the dental homepage converts at 3β5x lower rates than a dedicated implants page. Service-specific landing pages with online booking, price ranges and reviews are the largest driver of CPA reduction for dental accounts.
All services are flat-rate monthly pricing. No percentage of ad spend. No contracts.
Service-level campaigns: implants, Invisalign, whitening, emergency, general. Location bid adjustments for multi-location groups. Target CPA by service type with compliant ad copy.
Local SEO for patient acquisition. Google Business Profile optimisation, local citation building, "dentist near me" rankings, patient review strategy.
Appear in Google AI Overviews for "dental implant cost", "best dentist near me", and treatment-specific queries. FAQPage schema, treatment guides, AHPRA-compliant content.
Before/after creative (compliant), patient testimonial videos, retargeting campaigns for consultation bookings. Advantage+ for new patient acquisition.
One-time audit of your Google Ads account, Google Business Profile, and SEO. Full report with CPA reduction opportunities and compliance review.
Get cited in ChatGPT, Perplexity and Gemini for dental service and cost queries in your city. Authority content strategy targeting AI recommendation engines.
βRanksiege transformed our Google Ads in 30 days. ROAS went from 1.8x to 5.2x and cost per lead dropped by 60%. Transparency and weekly reports are excellent. I always know exactly what is happening with my budget.β
Get a free Google Ads audit for your dental practice. Deepak will review your campaign structure, landing pages, and Quality Scores β and identify where you are overpaying per patient lead.