Property listings, buyer & seller leads β real estate performance marketing
When buyers search "best suburbs to invest in [city] 2026" or "how to choose a real estate agent", Google AI Overviews now answer with curated summaries. Real estate agents and developers with well-structured FAQ content β covering suburb market data, property buying process, agent selection criteria, and mortgage guides β are cited in these AI answers. For real estate, being mentioned in AI Overviews builds trust before the first contact. A buyer who has already read your structured advice through an AI summary is more likely to request an appraisal from your agency than a competitor they found after you.
Ranksiege & Co works with businesses across these real estate marketing verticals.
Buyer and seller lead generation for residential agents. Google Ads for "real estate agent [suburb]", Local SEO for agency profile pages, Meta Lead Ads for property alerts and appraisal requests.
Commercial lease and sale lead generation. Google Ads for commercial property queries, LinkedIn Ads for business owner targeting, content marketing for investment property guides.
Landlord lead generation for property management agencies. Local SEO, Google Ads for "property manager [suburb]", reputation management across Google and industry portals.
High-net-worth buyer targeting. Display advertising on premium sites, Meta detailed targeting for high-income demographics, AEO for luxury suburb and lifestyle queries.
Listing portals competing with Zillow, Rightmove, Domain. SEO for suburb and property type pages, Performance Max for listing visibility, programmatic SEO for long-tail property queries.
Pre-approval and refinancing lead generation. Google Ads for "mortgage broker near me", AEO for interest rate and home loan comparison queries, Local SEO for local broker positioning.
Generic "real estate agent" keywords are expensive and low-converting. Suburb-specific campaigns β "house for sale [suburb]", "real estate agent [suburb]" β target buyers and sellers with precise local intent and typically produce 2β3x better conversion rates.
Real estate lead generation attracts tyre-kickers and premature enquiries that waste agent time. Qualifying questions in lead gen forms, pre-qualification landing page copy, and audience exclusions for recent-enquiry lists improve the ratio of qualified to unqualified leads.
Property development marketing has different objectives β deposit registrations, display suite visits, pre-sales β than resale agency campaigns. Development campaigns require separate campaign structures, landing pages with floor plans, and video creative for Meta.
Real estate market conditions shift with interest rates and seasonal patterns. Google Ads creative and landing page messaging must reflect current market conditions β buyer's market vs seller's market framing β to maintain conversion rates through market cycles.
All services are flat-rate monthly pricing. No percentage of ad spend. No contracts.
Suburb-level campaign structure, buyer vs seller campaign separation, lead gen form assets, location extensions, call tracking for agent enquiries.
Suburb profile pages, property type category pages, agent profile optimisation, local citation building for agency directories, review acquisition strategy.
Property appraisal lead generation, open home registrations, investor buyer lists, retargeting for listing page viewers, lookalike audiences from past appraisal requests.
Appear in Google AI Overviews for suburb, investment and buying process queries. FAQPage schema, suburb market guides, agent selection content.
One-time audit of Google Ads account, website SEO, Google Business Profile, and Meta account. Report with specific lead cost reduction opportunities.
Get cited in ChatGPT, Perplexity and Gemini for property market, suburb guide, and agent recommendation queries in your target market.
βRanksiege transformed our Google Ads in 30 days. ROAS went from 1.8x to 5.2x and cost per lead dropped by 60%. Transparency and weekly reports are excellent. I always know exactly what is happening with my budget.β
Get a free real estate marketing audit covering your Google Ads account, website SEO, Google Business Profile, and Meta ads. Deepak will identify the fastest path to more vendor and buyer leads at lower cost.