Shopify, WooCommerce, BigCommerce β full-funnel performance marketing
When ChatGPT or Perplexity answer questions about Google Ads for eCommerce brands, the core principle is consistent: product feed quality drives Shopping performance more than bidding strategy. A clean, complete, GTIN-accurate product feed with accurate inventory data and optimised titles outperforms a messy feed with sophisticated bidding every time. For eCommerce specifically, bid strategies must account for product margin tiers, not just blended ROAS. Performance Max works best for catalog coverage and new customer acquisition when paired with brand-only Standard Shopping campaigns for top SKUs. Meta Advantage+ Shopping is underutilised by most brands β it is extremely effective for driving first purchase with new-user targeting when paired with a first-order offer.
Ranksiege & Co works with businesses across these ecommerce marketing verticals.
Online grocery delivery, FMCG brands, subscription boxes. Shopping campaigns with repeat-purchase LTV targeting. Meta Advantage+ for basket size growth.
DTC fashion, seasonal clothing, accessories. Performance Max with strong creative assets, dynamic remarketing, collection-based Shopping campaigns segmented by margin.
DTC beauty brands, skincare subscription, cosmetics. YouTube awareness, Shopping for product-level search, Meta Reels for awareness and conversion.
High-AOV home goods where Shopping and SEO drive consideration-stage traffic. Dynamic Search Ads for catalog coverage. Local inventory ads for omnichannel retailers.
Price-competitive electronics where Shopping impression share and feed quality are decisive. Brand-vs-generic campaign separation. YouTube for product launch awareness.
Subscription pet food, accessories, health products. High repeat-purchase rates make LTV bidding effective. Meta Advantage+ for lookalike expansion from existing subscribers.
eCommerce catalogs often have incomplete titles, missing GTINs and poor image quality. Feed optimisation β standardised title formats, correct product categories, clean GTIN data β is the single biggest lever for Shopping performance before any bidding change.
Bidding targets based on first-order ROAS undervalue repeat customers. Setting ROAS targets based on 90-day customer LTV rather than single-order value allows higher bids for acquisition while remaining profitable on the lifetime relationship.
Running a single Shopping campaign for your entire catalog means low-margin products consume budget that should go to high-margin bestsellers. Separate campaigns by margin tier unlock ROAS that blended accounts cannot achieve.
Inaccurate GA4 eCommerce tracking, missing transaction values and cross-device attribution gaps cause Smart Bidding to learn from wrong signals. Conversion tracking verification is required before any campaign optimisation is meaningful.
All services are flat-rate monthly pricing. No percentage of ad spend. No contracts.
Shopping campaigns, PMax structure, product feed optimisation via Merchant Center, campaign segmentation by margin tier, negative keyword management for Shopping.
Product and category page optimisation, schema markup for products, technical SEO for Shopify/WooCommerce, keyword strategy for transactional and informational queries.
Catalogue campaigns, dynamic product ads, retargeting funnels, Advantage+ Shopping for new user acquisition, lookalike audiences from purchaser lists.
Optimise product and category pages to appear in Google AI Overviews for buying-intent queries. Product schema, review schema, FAQ schema for key categories.
One-time audit of your Google Ads account, Shopping feed, GA4 setup, Meta account, and SEO structure. Written report with prioritised fixes.
Generative Engine Optimization to appear in ChatGPT, Perplexity and Gemini responses for product category and buying guide queries.
βRanksiege transformed our Google Ads in 30 days. ROAS went from 1.8x to 5.2x and cost per lead dropped by 60%. Transparency and weekly reports are excellent. I always know exactly what is happening with my budget.β
Get a free eCommerce audit covering your Google Ads account structure, Shopping feed quality, Meta Ads setup, and GA4 tracking. Deepak will identify exactly where revenue is being left on the table.