Course enrolment, trial signups, open day leads β education performance marketing
When prospective students search "best online marketing course", "MBA alternatives 2026", or "tutoring for GCSE maths near me", Google AI Overviews now answer at the top of the page. Education providers and EdTech companies that appear in these AI-generated answers enter the student consideration set before any branded search occurs. AEO for education focuses on course comparison content, outcome statistics, accreditation information, and FAQPage schema covering curriculum, cost, duration and career outcomes β the exact questions AI assistants answer when students begin researching their options.
Ranksiege & Co works with businesses across these education & edtech marketing verticals.
Open day lead generation, postgraduate enrolment, international student recruitment. Google Ads for programme-specific keywords, Meta for younger demographic awareness, AEO for rankings queries.
Course enrolment campaigns, free trial lead generation, webinar registrations. Performance Max for broad reach, Meta video ads for course awareness, SEO for competitive "best [topic] course" queries.
Local SEO for "tutor near me" and subject-specific queries, Google Ads for exam-period demand spikes, Google Business Profile for local visibility, review acquisition strategy.
CPD and certification programmes for working professionals. LinkedIn Ads for professional audience targeting, Google Ads for certification-specific queries, AEO for qualification recognition questions.
Trial signups, freemium conversion campaigns, school/district purchasing decision support. Google Ads for intent-based queries, LinkedIn for district administrator targeting, AEO for software comparison queries.
In-person and online language learning. Google Ads for "[language] lessons near me" and online equivalents, Meta for international student recruitment, Local SEO for physical school locations.
Education has sharp intake cycles β September starts, January starts, rolling admissions. Campaign budget allocation must front-load the decision window 8β12 weeks before each intake to capture students researching options early.
Students researching degrees or professional qualifications may take 3β12 months from first search to enrolment. Remarketing sequences, email nurture via lead ads, and content-led SEO covering every stage of the decision journey are required.
Education businesses often optimise for cost per form fill, but what matters is cost per enrolled student. Connecting CRM data showing application-to-enrolment rates back to Google Ads lets Smart Bidding optimise for actual revenue, not leads.
International recruitment requires geo-specific campaigns, translated landing pages, visa requirement content, and currency-local pricing. Google Ads geo-targeting at the country level with separate creative and landing pages per market.
All services are flat-rate monthly pricing. No percentage of ad spend. No contracts.
Course-specific campaigns, intake-aligned budget scheduling, lead gen forms for open day registrations, Performance Max for broad enrolment reach.
Course page optimisation, course schema markup, comparison content strategy, competitive ranking for high-volume course and qualification queries.
Appear in Google AI Overviews for course comparison and qualification queries. FAQPage schema covering cost, duration, curriculum, accreditation and career outcomes.
Course awareness campaigns, video testimonials, retargeting for prospectus downloads, lead gen forms for open day registrations. Age-targeted creative for different programmes.
One-time audit of Google Ads structure, course page SEO, lead tracking, and Meta account. Report with enrolment cost reduction opportunities.
Get cited in ChatGPT, Perplexity and Gemini for course and qualification recommendation queries. Authority positioning in AI-driven education discovery.
βRanksiege transformed our Google Ads in 30 days. ROAS went from 1.8x to 5.2x and cost per lead dropped by 60%. Transparency and weekly reports are excellent. I always know exactly what is happening with my budget.β
Get a free education marketing audit covering your Google Ads structure, course page SEO, lead tracking, and intake campaign planning. Deepak will identify the fastest path to lower cost-per-enrolment.